I created this campaign as a personal passion project to merge my two biggest loves—design and football. The concept is centered around high school athletes and captures the raw nostalgia of Friday night lights, locker room rituals, and the chaos of growing up. It highlights that pivotal moment in a young athlete’s life—where everything feels possible, but distractions are everywhere: workouts, team meetings, relationships, pressure. Through it all, Under Armour becomes the anchor. The campaign positions UA as more than just gear—it’s the constant that supports young athletes as they chase goals, fight through noise, and write their own story.

At the core of the campaign is the tagline: “Make. Your. Mark.” Each shirt becomes a canvas—an invitation for athletes to tag it, sketch on it, and claim it as their own. It’s messy, personal, and permanent. Just like their journey. The concept leans into self-expression as a symbol of identity, ownership, and resilience.

Visually, the work leans into gritty textures, yearbook-inspired layouts, and authentic, cinematic moments that feel lived-in—not staged. It’s high school, but heroic. Real, but elevated.

Inspired by: